Doesn't looking at this puppy make you thirsty?
flashes words and images or text onto a screen faster than the conscious mind
can read or decode them or, in printed advertisements
, conceals such images and text by distorting them, surrounding them by meaningless squiggles and shapes, or placing them in unexpected locations. Nevertheless, the images and text are understood on an unconscious
level and may affect the behavior of the audience who is subjected to such images or text. HUFF MORE KITTENS
Techniques: Sometimes, the pictures or the words create visual or linguistic puns. Other clues are provided by the directions in which models in the advertisements look, their postures and body language, and their facial expressions. The subliminal elements often appear in the upper left corner of the advertisement, in ice (which is painted, not real), in bottles, and in the faces or bodies of the models. Symbolism is also used to guide the unconscious mind into interpreting the subliminal clues in a specific way, and, often, a phrase or a short sentence, sometimes employing a pun, indicates how the advertiser hopes the viewer will interpret the advertisement. Subliminal advertisements often include pictures of sharks or skulls that allude to death, genitals and words suggesting sex, and landscapes associated with strong emotions and desires. (more...)
Taylor carefully observes the infomercial.
NAPERVILLE, Illinois: After two hours of skilled persuasion, the infomercial for Buck Johnson's Xtreme Home Gym Ab Workout System finally convinced local resident Mark Taylor to pick up his phone and dial their toll free number.
"It was a long process," said Taylor after completing the order, "I probably wouldn't have watched the infomercial anyway, but the remote was on the other side of the couch and I didn't want to move. Then it began to suck me in with the offerings of a six pack, the kind all the ladies like... suddenly, I knew this was the expensive mail-order home gym for me."
Taylor continued to describe the commercial in depth, carefully outlining the vital decision making process. "At first, I was less than impressed," he explained, carefully choosing his words. "To be honest, it was just like a lot of other infomercials I've seen for similar products. Frankly, it was a little bit derivative of the Bill Hammond Workout System commercial, which is one of my all-time favourites. But then, maybe an hour and a half in, there was this guy, who was fat once, but now he's skinny and there were a bunch of really hot girls next to him. It was at that point that I realized; that could be me someday." (more...)