UnNews:Isis rebranding 'cost millions'
Wednesday, August 20, 2014
The Islamic State (IS) has admitted that its recent name change from ISIS cost the organization 'millions of dollars'.
The jihadist group, which rose to fame this year after some impressive military gains in Northern Iraq, allegedly paid a New York-based advertising agency to 'streamline' its name and logo.
"Every time I think of how we wasted millions of dollars on the logo change instead of buying guns and mortars, I want to strap a bomb to my chest and blow up a market," one Jihadist told UnNews. "I think our big cheeses were just confused by the marketing talk - it was all 'synergy' this and 'growing impact' that - and they forgot what lies at the heart of our business: killing people."
Nathan Daniels, CEO at Formes Graphics New York, defended his team's work, saying, "ISIS had a redundancy to it. IS is smooth, sharp, compelling. We confidently predict that jihadi recruits will be up 25% this year. As well as that, our logo totally transforms the image of the company - there was something chunky and slovenly about the old one. The new logo says - we are here, we are clean, we are efficient, we are terrorists for the 21st century."
Our insider was not convinced, however: "On top of everything, it's an absolute bitch to Google 'is'. We might have well of called ourselves 'the'."
