User:Loewenboy/The Hernandez-Smaili Effect

The Hernandez-Smaili Effect

Similar to the Dopplar Effect, the Hernandez-Smaili Effect has to do with the delay in which business information is adequately understood and incorporated into actionable results.

The Doppler Effect (or Doppler shift), named after Austrian physicist Christian Doppler who proposed it in 1842, is the change in frequency of a wave for an observer moving relative to the source of the waves. It is commonly heard when a vehicle sounding a siren approaches, passes and recedes from an observer. The received frequency is higher (compared to the emitted frequency) during the approach, it is identical.

Likewise, the Hernandez-Smaili Effect is the time delay it takes business information to be processed relative to a neutral observer compiling the same information. It is commonly observed when people try to understand information without actually paying attention to the informaiton being presented, rather than listening intently and trying to undrstand the content.

Unfortunately, the only way to avoid this effect is to either 1) pay attention, or 2) lobotimize those affected.