Web 2.0

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The web 2.0 movement was started in the early 00's by Google. The general feeling at the time was that the web was too feature rich and looked too pretty. By layering Java, Javascript, CSS, and an extensive advertising and tracking network on top of the legacy HTML spec the web was based on, Google succeed in reducing the privacy, functionality, speed and visual appeal of the web by 90%, while significantly increasing profits. They also succeeded in transforming the medium from a simple, accessible publishing tool to a convoluted mess, maintainable only by PHDs. Needless to say, this trend was extremely popular with the other four tech companies that survived the dot com bubble and is largely responsible for the Internet as it exists today.


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