UnNews:Playboy to publish inflatable centerfold
12 May 2010
Consider this a grab for attention more than anything; Playboy editorial director Jimmy Jellinek was quoted by MSNBC saying, "In today's print environment you have to create newsstand events." The environment he's talking about is one in which Playboy circulation has dropped almost 60 percent in just four years.
Though the magazine's gimmick is obviously inspired by the increasing popularity of inflatable sex dolls like AC/DC’s “Rosie”, Hefner said that the appeal of inflatable dolls is lost on him personally. That might not be true of his readers, though.
Hefner actually commissioned a Chicago photographer to take photos of naked women and make inflatable dolls back in the 50's, but he decided against running the dolls when he realized how expensive it would be to include inflatable dolls with each copy of the magazine. But now, with the price of plastic at all-time lows, it's a viable idea, MSNBC claims.
- Samuel Axon "Playboy to publish inflatable centerfold." CNN, May 12, 2010