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Right Guard: The Anakin Skywalker Campaign
In an attempt to popularize their product, Right GuardTM brand deodorant and antiperspirant spent obscene amounts of money licensing the Star Wars brand for merchandising. The best the marketing team could come up with was this still frame, featured in Good Housekeeping. The ad was promptly pulled when daring and uneducated nerds began suing the company for false advertising, claiming "they could not stick a lightsaber into their armpit without bodily harm." It is currently archived along with the ET video game as the most spectacular wastes of money ever.

Image credit: Zombiebaron
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